Lagos State has garnered international recognition by securing the 90th spot in the global rankings and clinching the 5th position among African cities as an ideal hub for living and working.
The prestigious Brand Finance City Index 2023, which unveiled these findings, highlights Lagos as a significant commercial hub in the nation.
This accomplishment solidifies Lagos’s place within the top echelons of desirable cities for residents and professionals alike.
According to the survey results, Lagos has been positioned at 56.7 percent, ranking below Cape Town (South Africa), Cairo (Egypt), Johannesburg (South Africa), and Casablanca (Morocco), which claim the top four spots with percentages of 62.9, 60.7, 59.7, and 59.3 respectively.
Nairobi, the capital of Kenya, also secured a place on the chart, following closely behind Nigeria, as the sixth African city boasting a percentage of 55.1.
In the realm of global rankings, only six African cities managed to secure spots among the world’s top 100 cities. Cape Town, Cairo, Johannesburg, Casablanca, Lagos, and Nairobi claimed positions 60, 67, 72, 76, 90, and 94 respectively.
The comprehensive report has unveiled that this ranking stems from an extensive global survey that engaged nearly 15,000 individuals from across 20 countries on every continent. The survey, which was carried out in April 2023, aimed to gauge public perceptions of the planet’s top 100 cities, as detailed in the revealing report.
These notable urban centers have demonstrated their significance on the international stage, reaffirming their prominence in the global landscape.
The top spot for the world’s finest city brand in the rankings is claimed by London (England), achieving an impressive score of 84.6 percent.
Speaking on the survey, the Chairman and CEO of Brand Finance, David Haigh, said, “London’s exceptional performance in the Index can be attributed to its global familiarity.
“Coming first on this particular measure, London has a huge advantage over its peers, leading to its success in the ranking overall as the world’s best city.
“Knowing a city allows the public to form positive perceptions about it – to recognise its reputation and to consider it as the preferred place to live, work, study, retire, visit, or invest.
“High familiarity means a deeper understanding of its qualities and a broader reach of its appeal, allowing the city to draw significant economic benefits from inbound migration, investment, and tourism.”
Following closely, New York (the United States) and Paris (France) secure the 2nd and 3rd positions, achieving scores of 83.0 and 79.7 percent respectively.
“The ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities,” the report said.
Nevertheless, Zurich (Switzerland), positioned 17th in the worldwide rankings with a score of 72.0 percent, has been deemed the premier city globally for investment, along with other crucial elements pertaining to living and working conditions
“Zurich is a highly desirable destination to work locally, work remotely, invest, and retire, claiming the top spot for each dimension.”